Your baby and maternity clothing rental subscrpition.

How it works!? It's simple.

1. Pick a bundle.

Simply select the size of the bundle you want and we will ship it in our organic cotton bag right to your doorstep.

2. Love your clothes.

Enjoy feeling good in your clothes knowing your contributing to a lower carbon footprint. Don't worry about stains or marks we have you covered with our renters insurance!

3. Swap for the next size.

When the time is right, simply email us and let us know and we can send you the next bundle & style.


The value of unused clothing in wardrobes has been estimated at around £30 billion. It is also estimated £140 million worth of clothing goes into landfill each year. 

Our goal is to help promote a less wasteful clothing industry.

Our War Against the fast fashion industry

The UK is the fourth largest textile waste producer in Europe. Are cheap clothes really worth it? High fashion clothing has a lifespan of 6 months. The pressure to reduce costs and speed up production time means that enviromental corners are cut in the name of profit. Fast fashion's negative impact includes the use of cheap, toxic textile dyes - with the fashion industry being the second largest polluter of clean water globally after agriculutre.

Carefree Parenting

Parents use about 280 pieces of kids clothing in the first 2 years after their child is born. Most of those clothes are only worn for a maximum of 2 or 3 months. As a result, tons of kids clothing end up in landfills.

We rent music, films… why not clothing.

The time of clothes piling up is over!

Renal Insurance

Rental insurance is included in your Loved By Us subscription, which covers you for any moment that life may throw at you - the stains from weaning, the wear from crawling.

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Cleanliness Guarantee

When clothes are returned to us, our friendly laundry service can get out the toughest stains, so you don't have to worry about any mess. 

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Our Maternity Buy & Return Scheme

If you are wanting to enjoy nice clothes while your pregnant but don't want to waste money, this scheme is perfect for you.

Simply buy the clothes you want, then we will repurchase them off you at either 30% - 50% of the retail price depending on the condition.

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