Our model has been developed with you and the world at our core. We know life with a baby is not pristine, and that's why our clothes were created to play in, eat in, cuddle in and sleep in.
Rental insurance is included in your Loved By Us subscription, which covers you for life's messy moments - the stains from weaning, the wear from crawling.
We still like you to return all the clothes, as our eco-friendly laundry service can often get out the toughest stains.
If we can't reuse an item, it's recycled - and your rental insurance means you aren't charged a penny.